A brand experience is a multi-sensory live interaction between your customers and your brand that generates a lasting and meaningful relationship between them. This interactive experience could take place anywhere and aims to offer a one to one engagement. For more information please do not hesitate to contact us
Event marketing is a one-way mass communication. The consumer is not an active participant. Experiential marketing main focus is to engage a two-way interaction and personalized experience. When you go to a night club and listen to a live band performance organized by a certain brand, this is event marketing but when the night club is equipped with various sensors that pick up your facial expressions analyze them and project on huge screens incredible personalized animations related to your state of mind this is experiential marketing. Please check as an example our FAB30 Project For more information please do not hesitate to contact us
Brand experience is the fast growing trend in communication these days. It is becoming a must and not only an option and surely not used exclusively by famous brands. Yes you can create a memorable, very creative brand experience with a limited budget and duplicate it in different locations.
Does it apply for corporate communication also?
Nothing more engaging for your employees and stakeholder than an experience that will reinforce their engagement to the company’s values and mission. Experiential communication is a great way to make your corporate event unforgettable.
I like the technology but I have no idea how can I take advantage of it to promote my company or brand
The technology is evolving a lot and fast. This is why if you wish to know more about any emerging technology and find how you can benefit from it, please do not hesitate to contact us.